1. Don't criticize, condemn, or complain. This is one of the most important lessons in the book. When you criticize, condemn, or complain, you are putting the other person on the defensive. This makes it difficult for them to like you or want to help you.
2. Be a good listener. People love to talk about themselves. When you are a good listener, you are showing the other person that you care about them and what they have to say. This makes them feel good about themselves and more likely to like you.
3. Arouse in the other person an eager want. This is the key to influencing people. When you can help someone see how what you are offering will benefit them, they will be more likely to say yes.
4. Smile. Smiling is a simple way to make a good impression. It shows that you are friendly and approachable.
5. Remember names. People are more likely to like you if they feel like you know them. Make an effort to remember people's names and use them when you see them again.
6. Be genuinely interested in other people. This may seem like a no-brainer, but it's important to remember that people are more likely to like you if you are genuinely interested in them. Ask them questions about themselves and really listen to their answers.
7. Talk in terms of the other person's interests. People are more likely to be interested in what you have to say if you can relate it to their interests.
8. Make the other person feel important – and do it sincerely. People like to feel important. When you can make someone feel important, they will be more likely to like you and want to help you.
9. Be a leader: arouse enthusiasm and get people to want to follow you. People are more likely to follow you if they are enthusiastic about what you are doing. Get them excited about your ideas and they will be more likely to support you.
10. Be a friend: do things for other people without expecting anything in return. People like to be appreciated. When you do things for other people without expecting anything in return, they will be more likely to like you and want to be friends with you.
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